Stay updated with the latest beauty industry news, product launches, and trend analysis.
New data from Quantcast highlights the 10 top-purchased beauty products on Sephora.com in 2025, underscoring the influence of viral essentials and brand-led fandom.
New guidance from dermatologists and major skincare brands spotlights sensitive skin across all skin types, as TikTok-era routines and “dermatologist-recommended” retail curation influence what shoppers buy.
L’Oréal Paris is rolling out skin care-infused color cosmetics and tying its makeup marketing to Prime Video’s upcoming ‘Elle’ prequel with a multi-touchpoint campaign.
From antioxidant serums to tinted SPF, blue light protection is expanding beyond niche launches into a broader skin-care category shaped by pandemic-era screen habits and new ingredient claims.
The L’Oréal-owned brand enters body care with a new Fat Oil Body collection, extending its best-selling lip franchise into oils, lotions, and mists as it marks 25 years and continues pop-culture collaborations.
From AI-driven personalization to connected skincare tools, beauty brands and device makers are positioning digital ecosystems and smart hardware as the next competitive frontier.
Ulta Beauty’s latest event roundups and new-product drops arrive as industry data points to a pragmatic, polarized U.S. consumer—fueling demand for sensitive-skin formulas, viral skincare, and fast-turn launches.
Japanese skincare’s quieter, nourishment-first approach is drawing new attention from editors, retailers and TikTok-driven consumers as the market looks beyond trend cycles.
New clinical readouts and fresh funding put Pelage Pharmaceuticals’ topical PP405 in the spotlight, as the hair-loss market courts celebrity buzz and regenerative medicine credibility.
Japanese skincare’s simplified routines and heritage ingredients are gaining visibility in U.S. beauty culture, powered by social platforms, retail discovery, and major industry trade shows.
From FDA-triggered acne treatment pullbacks tied to benzene testing to earlier asbestos-linked talc and celebrity collaborations, a new wave of recall headlines underscores how quickly beauty brand equity can be tested.
The brand is expanding its complexion push with a new Airbrush concealer and an ‘Unreal’ collection, while relaunching its hero Magic Cream—moves aimed at sustaining viral momentum and celebrity-driven visibility.
Estée Lauder ushers in a new celebrity era with Daisy Edgar-Jones, a reformulated Double Wear foundation and fresh skincare launches as it doubles down on prestige makeup’s cultural clout.
Maybelline New York leans into STEM, BookTok and Olympic rugby star power with its new ‘Record Breakers Go Sky High’ Sky High Mascara campaign.
From refillable lipsticks to mono-material bottles, sustainable packaging moves from niche to necessity as beauty’s biggest players and cult brands race to cut waste.
As K-beauty’s ‘second explosion’ hits the West, Korean brands pivot to inclusive shade ranges, clinical actives and TikTok-fueled celebrity power plays for 2026.
AI sensors, infrared light, and cordless power are redefining the blowout as pro-grade hair dryers go fully high tech.
Remington is named the No. 1 flat iron brand in the U.S. as L’Oréal debuts an infrared-powered styler, signaling a new tech-led era in heat tools competing for celebrity and consumer attention.
TikTok crowns its top-selling beauty products and rising brands for 2025, as social video cements its power over what consumers buy — from Wonderskin and Rhode to K‑beauty staples and indie upstarts.
From India’s Plum to drugstore mainstay Wet n Wild and Lady Gaga’s Haus Labs, cruelty-free and vegan beauty brands sharpen their competitive edge as certifications and celebrity backing reshape the global cosmetics market.
Dior Beauty fuses fragrance, lip oil and star power as Anya Taylor-Joy, Jisoo and Willow Smith headline the new Dior Addict ‘Glow’ collection.
From CES showstoppers to clinic-grade algorithms, AI-powered skin analysis is rapidly reshaping cosmetic dermatology, beauty retail, and celebrity aesthetics.
New data shows beauty influencers—especially micro-creators—are eclipsing celebrities and traditional ads as the primary force shaping how consumers discover and buy cosmetics online.
From K-pop idols to BookTok boyfriends, the Korean 10-step skin care routine cements its place as the global standard in 2026.
Runway shows, celebrity transformations, and AI-driven color tech are colliding to define 2026’s biggest hair-color trends, from transformative teal to metallic platinum and creamy, ‘quiet luxury’ shades.
From bakuchiol to biotech creams ‘4x stronger than retinol’, we break down the new wave of retinol alternatives and how to choose what actually works for your skin.
AI is taking over the treatment room, from app-powered facials to smart devices that mix your serum on the spot. Here’s how personalized skincare is changing for 2025—and what it means for your routine.
Urban Decay kicks off a rebellious new chapter with Dove Cameron, a transformative Naked launch, and a techy upgrade to one of the world’s most iconic setting sprays.
From derm-approved routines to celebrity hacks and the latest launches, here’s everything you need to know about the new wave of sensitive-skin beauty.
